Governance - Mayfield BIA is committed to ensuring that it operates within the constitutional, legal and operational requirements as required by the NSW Government, ATO and City of Newcastle. It will do this by the adoption and adherence to the use of ethical practice, sound policies, leadership, transparent communication and planning.
City wide collaboration - The Mayfield BIA believes that the power of four precincts can provide greater outcomes for the precinct. This is particularly important as the region navigates its way through and eventually out of the Covid19 crisis. Mayfield BIA has planned two levels of collaboration:
The immediate – Covid19 managing and recovery
- New Usual – working with other BIAs to promote local business and encourage local patronage.
- Recovery programs – working collaboratively withy other BIAs to connect members to support while informing planning processes
- BIA Chair round tables – actively participate in round table planning and discussions with other BIAs to deal with immediate options to improve business opportunity during Covid19
Further economic development and placemaking opportunities
- City wide live music sports (busking)
- Project Renewal – A Newcastle City BIA initiative aimed at attracting new or expanding business into vacant commercial properties (awaiting Project Plan)
- Lighting installations to improve placemaking and safety – that can also leverage previous initiatives such as Illuminate Mayfield.
- Heritage and cultural walks, tours or mapping integration with City of other third party projects
Uniting a brand - Harnessing and leveraging existing brands, identities and available platforms to unite a brand that promotes Mayfield as a progressive business precinct. This will include:
- Coordinating social media utilising existing platforms and resources
- Developing campaigns that promotes the ‘humans of Mayfield’ – this will also be a logical adjoint to the New Usual project
- Community and member consultation that helps informs project design
Practical help - Provide a platform to share information and help connect members that might include:
- Open learning workshops on practical ways to help business – utilising local expertise from businesses, the City of Newcastle or other resources.