Business Activation

Events are a great way to attract visitors to the city and we want to make sure our local business community have the tools they need to benefit before, during and after major events. We have pulled together all of the guidelines you might need to activate your business in one spot. 

Hints & Tips for Supercars Event Weekend

Get involved   

  1. Talk to your Business Improvement Association.
  2. Talk to your neighbouring businesses.
  3. Think about ways to attract the event crowds
  4. Be positive and participate in any activations
  5. Embrace the festival atmosphere


  1. Dress up your store with race theming including flags and bunting.
  2. If available, use any TVs to display the race action to capture the excitement of the event
  3. Offer special race weekend deals or offers that highlight your business
  4. Check the race schedule to identify potential people movement around your business
  5. Look at give-aways or competitions that may help with promotion
  6. Highlight products that address your target market
  7. Extend trading hours, especially on the Sunday.


  1. Offer quick and easy take away and dine in options for a quick pit stop.
  2. Look to maintain accessible prices.
  3. Race weekend meal deals, especially that are group or family friendly.
  4. Theme your food/beverages - e.g. chequered flag icing, beverage of the day.


  1. Let people know who you are and what you have to offer.
  2. Supercars and Newcastle 500 are Supercars Australia trademark terms and cannot be used in any promotional material.  Use generic terms like racing, motorsport, race weekend etc.

Trading Out - Pop Up Shop   

  1. Is your business away from the event crowds? Is there opportunity for you to trade closer by accessing an empty shopfront or through a collaboration with other businesses?
  2. Obtain the correct permits to trade outside of your premises, or look for new ways within your existing trading footprint to attract patrons

Capture other brand activities

  1. Look for products or services that align with Supercars Australia and/or team sponsors        
  2. Contact your brand representatives to see if they want to get involved, brands are often excited to access new markets around the race.
  3. Opportunities for in-store driver appearances or signings leading up to the race weekend.
  4. Some brands have access to show cars or other themed promotional materials

Dress Up Your Business for the Newcastle 500

Dress up your business to be in with a chance to win a money-can't-buy Newcastle 500 prize pack.

How to win:

  1. Register your business details at with subject "Dress Up Your Business".  Competition terms and conditions will be provided on confirmation of registration and the first 200 businesses to register will be eligible for a free Starter Pack.
  2. Dress your business in support of the Newcastle 500.  Create a WOW! Factor.
  3. Take a pic and upload your photo to the City of Newcastle Facebook page.
  4. Tag City of Newcastle and include #entertainnewy. 


  • 6 x 3 Day Trackside tickets to the Newcastle 500
  • 6 x Supercars merchandise packs
  • 6 x Supercars garage tours. 

Important Dates:

  • Competition Starts: Thursday, 1 November 2018
  • Competition Closes: Friday, 16 November 2018
  • Winner Announced: Wednesday, 21 November 2018

Event and Activity Bookings

If you would like to book an event or activity, including small scale ventures such as a pop-up bbq or stall, on city managed land (including footpaths, road, park, beach, sportsground, and public spaces) please refer to the following steps:
  1. For booking enquiries and/or to check availability please contact Customer Service on (02) 4974 2000 or email
  2. Once a tentative booking has been made, we will email you an Application for Licence to Stage an Event
  3. Complete the application and submit within the relevant time frame to allow for appropriate consultation and assessment against policy and legislative requirements.

Low impact events

  • Have between 250 to 2500 attendees per day
  • Use 5% to 25% of the space to be used 
  • Need to lodge an application one month prior to the event date.

Medium impact events

  • Have between 3000 to 6000 attendees per day
  • Use 30% to 60% of a space to be used 
  • Need to lodge an application four months prior to the event date.

High impact events

  • Have between 6500 to 10000 attendees per day
  • Use 60% to 100% of a space to be used 
  • Need to lodge an application eight months prior to the event date.
Please ensure you attach all required documentation as outlined in the form.
  1. We will assess your application and liaise with you if any further information is required 
  2. Upon approval an event authorisation will be emailed to you together with an invoice for associated fees and charges. Please refer to  2018/19 Fees and Charges
Please refer to the  Newcastle Events Guide for further information.

Public Liability

You must provide a Certificate of Currency (Public Liability Insurance) to the value of $20 million, in the name of the lead applicant and/or organisation holding the event and with City of Newcastle noted as an interested party on your policy.

Promoting Your Event

To promote your event on City of Newcastle's What's On Calendar, complete the  Promote Your Event form.  Read our  submission guidelines.

Outdoor Trading - Temporary Use

If you would like to temporarily extend your trading area past your existing footprint, you will need to complete an Application for Licence to Stage an Event form.  Please refer to the Events/Activity Booking section for further details.

Outdoor Trading - Permanent

To apply for an annual outdoor trading permit please complete an  Application for Outdoor Trading referring to the  Outdoor Trading Policy for regulations and requirements.  New outdoor trading applications are reviewed once a month by the Licensed Premises Reference Group which includes Police and Liquor Licensing.  Please ensure you allow sufficient time for the application form to be processed.  If you already have an existing permit, you must trade within the approved area.  Refer to  2018/19 Fees and Charges.

Liquor Licencing

A liquor licence is required to sell, serve or supply alcohol as part of your business activity, or at an event.  Liquor & Gaming NSW oversees the regulatory framework for liquor activities across NSW.  Please refer to the  Liquor & Gaming website for further information.

Extending Trading Hours

Licensees can apply under the NSW liquor laws to sell and supply liquor outside standard trading period.  Extended trading can occur either before or after the standard period, and can also apply on a permanent or one-off basis.  Any extended trading granted is subject to a daily 6-hour closure period.  Applications and further information for an extended trading authorisation are available from the  Liquor and Gaming website. 

Change of Use for Land/Premises

If you wish to change the use of land and/or ancillary activities such as erecting scaffolding platforms, advertising signage, using office space as a function venue you will need to submit a  Development Application Form.  For submission requirements please refer to  Checklist - Change of use and Ancillary Development.  Refer to  2018/19 Fees and Charges.  Please allow sufficient time for processing.

Serving Food

All food businesses, whether you are running a restaurant or a cake stall / sausage sizzle, must comply with Food Safety Standards.  These  guidelines (pdf) inform businesses selling food at temporary events in NSW of their legal requirements in relation to the NSW Food Act 2003 and the Food Standard Code.  It is mandatory to complete a Food Business Notification form to notify City of Newcastle when undertaking any food business or activity prior to the commencement of trade.  Please allow sufficient time for processing.

Mobile Food Vending Vehicles

For further information and requirements regarding mobile food vending for the purpose of selling food in a public place. 
The following steps will assist you with obtaining approval:
  1. Refer to the  Mobile Food Vending Vehicles Policy to ensure your business is capable of meeting the requirements.
  2. Complete  Application for Approval to use a Mobile Food Vending Vehicle including all supplementary documentation required to assess your application. 
  3. Submit application form and make payment of the application processing fee.  Refer to  2018/19 Fees and Charges  Please allow sufficient time for processing.

Further Information

City of Newcastle
P: 02 4974 2000